Archive for the 'marketing' Category

Welcome to our website, now please phone us

Published July 23rd, 2011 in doh, advertizing, SIMI, advertising and marketing. 0 Comments

If you operate in a marketplace where you offer essentially the same service as your competitors,
then price becomes king.

The customer says “I can buy a widget from Company A, B, C, D, E or F, they are all the same”
so he chooses based on price.

So, to have a website which doesn’t display a price is insane.

There are a wide range of Car Histroy Check companies operating in Ireland today,
and the Department of the Environment has been delighted to sell it’s database to them.

An aspiring buyer of a used car can check its history before parting with his wad.

At Ambrand.com we favour www.cartell.ie because it’s name has a deep meaning for us!,
and it was one of the first but while viewing the SIMI website we discovered this one…

http://www.carhistorycheck.ie

The domain name does as it say one the tin, em well no it doesn’t really.

Welcome to our website, now please phone us

So, we are ready to research our potential purchase on Saturday, with our credit card in hand,
this website delivers a PFO message, so we head over to another one and receive instant gratification.

It reminds us of the early days of the web, when companies first began boasting email addresses.
So many had an auto reply saying “Thanks for your ‘email’ please phone us”

Nokia Marketing Mistakes

Published October 16th, 2007 in marketing. 5 Comments

Today I met a businessman who was very excited with his new mobile phone. Like a child he showed me the quality of the still camera and video camera, the flick action used to enable the camera and so on. I must admit I was impressed, and as my 2002 Nokia 3330 is beginning to be a bit embarassing I am in the market for a new phone.

My requirements are

3G
The browser is useful for using google on the move

A decent quality still camera 

Speakerphone

A fast menu system
am I the only person in the world that cares about the speed of a phones response, I mean if I was to get to Zachary in the phone book I should be able to press down, Z and be there a split second after I hit Z, but unforturtunately so many phones have awafully slow user interfaces where there is a pointless 1 second lag)

Nokia or Motorola
I like their menu systems

After playing with my collegagues phone for 10 minutes I was sure it was the phone for me. The price point was even acceptable. I took out my notepad and wrote down “Get Nokia…” ah whats the model number… I looked at the front, and the back but there was no hint. I flicked through the menus and there was no information. All I could get was the IMEI. Eventually I took out the battery and found the details in tiny print next to a barcode.

Nokia already make it hard enough to decide which phone is best with the endless model range, that seems to have no logical categories, but when I eventually found my favourite phone, and even held it in my hands it shouldn’t require that much effort to find out the model.

Car marques always display the model for all to see, some even tell what engine and fuel is used, for example BMW 530 (3.0 litre diesel).

Busted Tees

Published February 26th, 2006 in female models, branding, banners, male models, models, marketing, modelling and uncategorized. 0 Comments

I have heretofore resisted the capitalistic dictate to festoon this website with corporate logos and affililite links but was almost swayed this morning by the latest online brand craze for “Busteed Tees”, I’m not intrested in t-shirts, but rather in the clever marketing methods used in the skyscraper banners. Continue reading ‘Busted Tees’

Electoral Register

Published February 11th, 2006 in marketing, privacy and government. 2 Comments

Would you like to know you friends and neighbours middles names? or who lives in a particular house? You’ve tried the phone book, but you’ve seen that many people only use their initials, or are ex-directory, so now try the electoral register!


Published by the local authorities copies are accessible free at the local library in paper form or online at the website of the authority, for example Cork County


Marketing companies have used the register for years. Because a person must be aged 18 to be included on the register credit card companies can use it for mailings without wasting money on those who are legally ineligable to sign a credit contract! MBNA send me mailings.
Continue reading ‘Electoral Register’

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