Archive for the 'building a brand' Category

Arcoroc… France

Some brands are familiar, you’ve known them all your life.

Arcoroc is a brand of drinking glass, some would say it is The Brand. I’m surprised people don’t ask for an Arcoroc of water when theirm are thirsty.

The brand was Arcoroc “launched in 1963 for use in restaurant industry”, so that means the glasses in my house must have been “acquired” from a Restaurant at some point? I have no comment.

It truly is the Armitage Shanks of the Kitchen.


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