Sellers don’t make it hard for buyers

Unless you are selling gold at half price, then don’t make it hard for buyers to pay you.

In the Bricks and mortar world everyone knows this, but on the web some sellers aren’t testing the buyers experience or ‘eating their own dog food’.

I cannot count the number of times I have bought something on ebay from some slick seller who instead of using an ebay/paypal page - routes a buyer via some el cheapo shopping cart, where you can;t even press Next, Next, Next.

What prompted me to write this post was my recent dealings with Blacknight Solutions. I need to renew my .ie domains. So I log into their control panel. They have certainly tidied up their house in recent years there is now one control at http://cp.blacknight.ie.

So I login, wanting to press Next a few times and enter my Credit Card number, or pay by Paypal. But what I find it such a messy layout, so unusable, I now feel angry, this is like road rage, however, at least they are better than Register365, insofar as if I email Blacknight at least they will reply. Maybe if I posted Blacknight a cheque or cash someone there would do the necessary?



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