BlendTec makes a hyperbole blender, and Blendtec has a marketing department to match.
Who or what is Blendtec? Up to yesterday I had no idea, but after seeing their promotional videos on YouTube I can now sing their praises.
The series of videos is entitled “Will it blend?â€, and features a trustworthy middle aged white man called Tom Dickson demonstrating the strenght of the the Blendtec brand blender. As all blender users will know strenght is the key, how many times have you seen someone cursing the weakness of a Kenwood as it struggles to cut a lettuce leaf? well perhaps never, but we can assume it must happen. You see blending food is not exciting, and Blendtec realises this so instead of Blending leaves with ease they go a step further and for illustration purposes they blend golf balls, rake handles, glass marbles and so on, which is exciting, and thus is interesting to the lucrative internet user of the male variety with a disposable income. As a final stroke of marketing genius Blendtec have put together a website to match the campaign over at willitblend.com.
In the words of veer the “It’s Mythbusters, Jackass, and a K-TEL commercial rolled into one”, and indeed at the start of the video behind the the presenter some text says “Blendtec is a division of K-TEC”, are they related ?
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